Royale is a brand under Mobot – the largest foldable bicycle and e-mobility brand and retailer based in Singapore. Founded by Mr Ifrey Lai in 2014, the company aims to bring the latest electric transportation technology to the masses to provide an alternative mode of transport that improves the quality of life, while encouraging a greener way to travel. The brand grew quickly among major retailers in Singapore during the height of electric mobility devices.
In 2019, two major crises hit – the banning of e-scooters and Covid-19. The huge shift in the industry had caused a major turn of events. Realising that there is a huge gap in foldable bicycles in terms of quality, pricing and variety, Mr Lai decided to venture into foldable bicycles that are ideal for urban commuters. Soon after, Royale was created.
Royale is now the leading brand under Mobot, with aims to provide affordable, yet premium transportation device to commuters worldwide.